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SPECIALIZED
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Nothing to prove. I have worked closely with Specialized UK through ongoing collaborations brought to life with my cycling brand Romance. For the launch of the new ‘Aethos’ road bike we were asked to art direct and produce a campaign around the satisfaction of riding with ‘nothing to prove’. No strava, no power meters, no heart rate monitors, just the road and the bike.

Creative Strategy | Art Direction | Social & Digital Content Creation | Activation Toolkit | Role: Creative Director | Photography: Angus Sung

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