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ALLBIRDS x SELFRIDGES
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Carbon Concept store. In the midst of a climate emergency, Allbirds wants to shake up the notoriously environmentally unfriendly fashion industry. Illustrating the brand’s own journey towards a net zero carbon future, the pop-up had to inspire the industry – and the consumers that support it – to take accountability for their carbon footprint.

Creative Concept | Retail Design | Production | ©HarrimanSteel2023 | Role: Creative Director | Executive Creative Director: Nick Steel

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