NIKE PICK N’ PLAY
—
Play the games you like. Find the sport you love. One of the barriers to kids' participation in sport is that they are unsure of which sports suits their needs. So they spend too much time switching from sport to sport. This in turn wastes time and motivation to play any sport at all. Our solution was to give access to multiple sports by inviting kids to come out and play!
See full video HERE
Creative Strategy | Campaign Framework | Social & Digital Content Creation | Activation Toolkit | ©HarrimanSteel2022 | Role: Creative Director | Creative: Philippine Sohet | Director: Chaka | Production: Mr Frank
ROMANCE
—
Bluring the boundaries between art, design and cycling. I launched Romance in 2017 as a dedicated side hustle. I wanted it to be a vehicle to do good, whilst using my passion for cycling to drive it forwards. Since its launch we have collaborated with some of the worlds most prominent artists, brands and designers whilst raising money for our charitypartner World Bicycle Relief.
Learn more
Romance x Parra Selected Press: Hypebeast, Hypebeast, Hypebeast, Cyclist, Rouleur, Radavist
Romance x Felipe Pantone Selected Press: Hypebeast, Highxtar, Radavist, Rouleur, Cyclingnews, Cyclingweekly
©ROMANCE2023 | Role: Creative Director & Founder
DAVINES
—
Grow Beautiful. Davines wanted to leverage the idea of an artistic collaboration whilst focussing on one core idea that raised awareness around the issue of Regenerative Organic Agriculture (ROA).
We worked with French dancer and choreographer Fanny Sage to interpret the phrase Grow Beautiful whilst performing a dance in nature, for nature.
See full video HERE
Campaign Strategy | Campaign Framework | Social & Digital Content Creation | Art Direction | Film Direction | ©HarrimanSteel2022 | Role: Creative Director | Creative: Philippine Sohet, Joss Murphy | Director: Martin Mur | Production: Mr Frank
ROMANCE x GORE
—
From darkness comes colour. We were asked to combined forces with Gore to bring Romance’s design perspective to Gore’s cutting edge material technology, GORE-TEX. Together we produced a limited edition GORE x ROMANCE SHKDRY Jacket. Only 200 of the unique print jackets were produced, each subtly different, each individually numbered. The GORE-TEX SHKDRY material, has previously only ever been available in black...
The jacket launched with its own stand at the Rouleur classic in 2019. They sold out immediately and gained worldwide press with over 2 million global impressions.
Romance X Gore Selected Press: T3, Cyclist, Cycling Weekly, Sneaker Freaker, Bike Radar, Rouleur, Innovationintextiles
©ROMANCE2023 | Role: Creative Director & Founder | Photography: Angus Sung
CONNECTED KERB
—
Connected for Good. Rebranding and north star positioning to cement Connected Kerbs mission as the most accessible, affordable and reliable player in the EV charging category by 2027. We developed a more human look and feel focusing in on their pledge to ‘change the world for good, one charge at a time.’
Branding | Strategy | Campaign Framework | ©HarrimanSteel2023 | Role: Creative Director | Copywriter: Craig Hanratty | Creative: Sylvan Hillebrand